#6 “A Vegan Diet is a Weight Loss Diet”
With so many diet fads on the market promising weight loss and improved body function, it is easy to see how veganism gets wrapped up in the trendy, marketing miscommunications. With its ties to many ethical, political, environmental beliefs, allergies and nutritional opinions, being vegan is a ‘lifestyle plan’ not a ‘weight loss plan’.
It’s true that following a diet that is low in processed foods and high in plant-based, unprocessed and fresh foods may result in weight loss as your body reaches a state of nutritional balance. But lets get our facts straight. Simply swapping out your pantry items for products labeled ‘vegan’ will inevitably lead to eating faux meats and other processed - but vegan - foods, which could actually cause weight gain!
As with anything else in life, making changes to your diet isn’t necessarily easy. Beginning a more natural diet can be time consuming and inconvenient, especially for those who would rather use their oven as extra closet space ( you know who you are) . Food manufacturers know that the average person perceives eating whole, unprocessed foods as “inconvenient”, which is exactly where they saw an opportunity to create products that mimic flavors, textures that you can’t necessarily find in whole foods. With the help of a little marketing and social trends the ‘vegan’ label was quickly deemed healthy, trendy and natural. (I know what your thinking and you’re right, this same miscommunication is happening across the board from fat-free to paleo and gluten-free, but we’ll leave that conversation for another day.) In fact, did you know that Oreos, Lay’s potato chips, Bacon Bites and Fritos are all technically ‘vegan’? However, I’d be shocked if you included any of those products as part of a weight loss plan.
Thanks to the array of processed vegan foods on grocery store shelves, consumers are more focused on eating “guilt-free” with vegan mac & “cheese” or vegan doughnuts because they think it is a healthier option. But the reality is imitation cheese, egg-less pasta and dairy-free fried dough will still add calories, sugar and simple carbohydrates to your diet, all of which will sabotage your weight-loss goals.
Don’t get me wrong, there are many companies out there who are dedicated to providing delicious products made from few and quality ingredients. As consumers we must pay attention to the ingredients that are in the processed foods we buy and keep in mind our reason for purchasing the product. If you are looking to improve your diet or lose weight don’t ‘go vegan’ because marketing and labels deem it a healthier option. Instead, focus on a diet based on unprocessed, whole foods.
Here are just a few brands to look out for next time you’re at the grocery store and looking to buy natural, whole plant-based foods that are still seemingly convenient.