This past month I was lucky enough to visit the Natural Products Expo in California, aka my heaven on earth. For those of you who do not know, the Natural Products Expo is the largest annual trade show (both on the east and west coast) in the natural, organic and health product industry. The exhibitor list has a wide range of companies, offering natural, organic or alternative diet supportive products in the food, beverage, supplement and beauty industry.
For the past four years I have gone to the Natural Expo to explore the upcoming trends and new product launches from both new and familiar brands. After walking, and snacking, down the aisles of the expo I have consolidated my findings in a small trend report. The report highlights the major flavor, ingredient and allergy trends that will impact consumers in 2018. Take a look at the slideshow below to explore the trends thats that will be hitting your shelves this year.